Content Marketing Tips

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Content Marketing for Busy Professionals

You all know that to succeed with content marketing you need to produce high quality content on a regular basis, but who’s got the time to do all that? Thankfully there are some simple and free tools and techniques to help you get started.

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Is Your Content Marketing Working

80% of Australian businesses have no idea if their content marketing is actually working. This 2015 report said that most could not track the ROI of their content marketing efforts. They don’t know if it’s even worth the effort.

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Rich Data for Content Marketing and Social Media

A quick run-down on how to use rich data for greater content marketing and social media success. Tools, tips and code.

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80% of all Sales Influenced by Online

One of the dangerous myths or excuses about online business is that it only accounts for less than 10% of all sales so it’s not yet a priority for many business owners and marketers.

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Guides

A collection of guides on the different parts of content marketing

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Dinosaurs, Structured Data and the NBN – Are You Ready?

Digitally aware or a blissfully ignorant dinosaur? - how many businesses really know how paradigm shifting the NBN will be and what it means for them, or are even ready for it?

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NBN Will Bypass the Web

Australia's National Broadband Network is much more than a glorified internet connection, a fact not understood by most people including business.

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For Business That Still Doesn’t Get the Web

The web is where the people are, it's where things are happening, it's where the growth is, yet most businesses haven't woken up to these facts.

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Quality Content, Structured Data and SEO

Google is getting more and more serious about quality content. Recently it quietly introduced a new feature in Webmaster Tools the Structured Data report which has implications for all web content producers and site owners.

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Australian Online Retailers’ Misguided Marketing

Australian retailers are focusing on the wrong online marketing strategies, and therefore making life unnecessarily difficult for themselves by ignoring the proven and more effective tactics.

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SEO is Dead - At Last the Honest Truth

A thought provoking video that uncovers what has been an open secret in the SEO community for some time- SEO is Dead.

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The Web Rules Australia

The web is now the dominant medium in Australia according to Nielsen. It has reached saturation point with over 92% with access to the web. The implications of the numbers in the report will be the cause of fundamental change in the Australian media and marketing landscape.

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Should Your Product Page Be Your Landing Page?

Tailoring your landing pages to match your online marketing campaigns is a golden opportunity to increase campaign conversion rates and reduce marketing costs.

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Finding Your Most Effective Content and Best Referrers

How to See Referring Pages in Google Analytics and How to Interpret it. One of the annoying omissions in Google Analytics is that you can't see the actual page that referred traffic to your site. Seeing the actual page can be useful as you can create more content around that topic.

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Perfect Product and Landing Pages

Perfect Product and Landing Pages. Lessons in style and simplicity from Modcloth Examples of how to get online shop design right from landing pages to product pages.

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Inspirational Marketing Quotes

Some great quotes from famous and infamous marketing and advertising men. These quotes just as easily apply to the world of online marketing and advertising.

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Liquid Content Marketing

The challenge as businesses and marketers is to create content that people not only want to share, but also participate in creating. This brilliant animation shows how the marketing game has changed.

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Online Advertising: Still Impotent, But Size Matters

Online advertising continues to be an appalling ineffective way to get customers to your site, according to research published by Google's Doubleclick division last year.

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Does Online Advertising Work?

Detailed report on the state of online advertising and marketing in 2010. Full of charts, graphs, details and research as well as informed discussion in the problems and opportunities by the industry.

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The Problem With Viral Videos

Or Viral Anything - Why chasing viral video success is a bad idea.