If you don't design a website for at least these four personality types, then your website will typically only cater to one group. That is, it will miss properly targeting the other 75% of your potential customers.
The discussion about your brand is already happening online; you’re either part of it or you're not. 24% of Australian consumers say they use social media to make purchase decisions. 71% of Australians read other consumers’ opinions and discussions about brands online.
If you don’t have a keyword phrase goal for every piece of content you write, you’re losing business
We all have an online profile, but are you really in control of yours? Digital media is now the dominant form of media in Australia. It is crucial for you to take responsibility for your online profile
Structured data is a huge paradigm shift that is either going to make your business or break it. Your content is going to become a huge strategic asset. The better you can use that asset, the more successful you will be.
Blogging is the cornerstone of any good content marketing strategy, but to do it well takes planning and commitment.