A brilliant piece on how the marketing game has changed from Coca Cola. Even if you don't like Coke (like me) this marketing strategy is something you should all have a look at.

It's essentially saying that our challenge as businesses and marketers is to create content that people not only want to share, but also participate in creating.

To do so takes a different kind of thinking that embraces customer story telling, brand stories and the new technology that helps us share these stories.

Fantastic. Highly recommended viewing.

If you're looking for an online marketing strategy then this is probably as good as it gets.











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