Conversion Rate Optimisation Tricks

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It’s the Offer Stupid

Are you wasting too much time testing minor things and ignoring the one thing that will make the biggest improvement to your conversion rates? The abundance of testing and analytics services available makes it too easy to test everything about our marketing, yet lose sight of the fundamentals.

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Remarkable Research on What Really Works in Online Marketing

Digital Marketing Optimization Survey presents compelling evidence of what marketers and online businesses need to do in order to succeed. Incredibly, and rather damningly it also reveals that most of them aren’t doing what’s needed and have no plans to do so.

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Why Conversion Rate Optimisation Doesn’t Work

Conversion rate optimisation won’t work for most online businesses; at least not straight away for a very obvious reason: You’ve left it too late.

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Speed Traps – Remove the Social Buttons and Improve Conversions

Social media sharing buttons are one of the biggest drags on any website’s performance, but would you remove them altogether to get more business and conversions?

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Testing Traps – How to Get the Most from Your Testing

9 Tips for Better Business Decisions. Too many bad decisions are being made as the result of testing. Online testing tools have made it easy for anyone to test different elements of their websites and marketing campaigns.As a result plenty of bad decisions are being made that are costing businesses lost revenue and leads.

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How to Increase Sales Online

An infographic that perfectly highlights the four key areas that all online business owners should be concentrating on to increase sales.

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How to Increase Form Completion

If you really want to get more leads, newsletter signups, bookings etc from your online forms, then here's a baker's dozen of tips to increase your results.

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How to Speed Up Your Site

Speeding up your site is one of the simplest ways to improve your online business and conversion rates.

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Blink and You’ll Lose a Customer

Users are even less tolerant of slow pages than just a few years ago. In less time than it takes to blink you will lose a potential online customer online. New research from Google, Microsoft and retailing king Walmart show how slow loading sites and pages can cost online retailers dearly.

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Google Includes Split Testing Inside Analytics

Google announced that it would now be including Split Testing inside of Google Analytics and doing away with Google Website Optimizer by the end of July. The new solution is called Content Experiments and on first glance it seems a good move but a quick inspection reveals some worrying flaws in Google’s move.

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Google Analytics Site Performance Dashboard

Google Analytics Site Performance Dashboard A custom dashboard to see how fast your site performs

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Great Products = High Conversion Rates

Landing page optimisation may not be all that it seems, very little is written about the part the actual product or service plays in the process. Not surprisingly the type and quality of your product or service has a huge impact on your online conversion rates.

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Conversion Rates Report 2011 - Nothing's Changed

Conversion Rate Optimisation Report 2011 still stuck around 2% to 3%. The same as they've been for the past decade and more. Why aren't they better? It's not like we don't know what to do.

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Improve Your Shopping Cart Conversions

This cartoon highlights what's wrong with just about every shopping cart and registration process on the web. Underneath the humour, and despite the scatological language, there are lessons for us all to learn here. This will help you reduce your shopping cart abandonment rates and increase your conversion rates. Study it hard.

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55% of Shoppers Abandon Poor Performing Sites

55% of shoppers will abandon a sale if the site doesn't work properly.

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Where Your Online Business Comes From

According to Google's benchmarking report, search engines and direct traffic (bookmarks or direct typing of a web address) make up the bulk of most businesses' traffic sources, followed by referrals and other sources.

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Slow Sites Will Kill Your Sales

Why slow loading sites will cost you sales and leads. Research that proves customers want fast loading sites and will do more business with sites that load quickly.

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Always Call When The Customer is Hot

Whether it's responding to a customer enquiry for more information or re-marketing to customers after they have failed to complete the shopping process, all benefit from rapid contact response.

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What Sexy Food Can Teach You About Website Navigation

Sex and food are the two greatest motivators for most people. Any website that combines the two has a good chance of getting high conversion rates.

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Why Google Analytics is Important for Business

A great infographic to help all business owners get some clarity around the torrent of data spewed out by most analytics solutions.