I've been involved in a great conversation with John Quarto-vonTivadar over at Future Now about the best place to put calls to action.

It started after John and his friends saw online retailer, Crutchfield, had put all of its shopping cart call to action buttons on the far left of the screen.

This started a whole debate on where the preference for right sided calls to action came from, how to test them against left sided ones, and the total influence of design elements on the buying process.

Some very smart people have contributed to this conversation, so it's worth checking out.
Testing Add-to-Cart Buttons: Stuck in the Middle With You

We haven't come up with any definitive answers yet, but the discussion is lively and has brought a whole range of interesting points.

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It’s the Offer Stupid

Are you wasting too much time testing minor things and ignoring the one thing that will make the biggest improvement to your conversion rates? The abundance of testing and analytics services available makes it too easy to test everything about our marketing, yet lose sight of the fundamentals.


Remarkable Research on What Really Works in Online Marketing

Digital Marketing Optimization Survey presents compelling evidence of what marketers and online businesses need to do in order to succeed. Incredibly, and rather damningly it also reveals that most of them aren’t doing what’s needed and have no plans to do so.


Why Conversion Rate Optimisation Doesn’t Work

Conversion rate optimisation won’t work for most online businesses; at least not straight away for a very obvious reason: You’ve left it too late.


Social Media Content

The discussion about your brand is already happening online; you’re either part of it or you're not. 24% of Australian consumers say they use social media to make purchase decisions. 71% of Australians read other consumers’ opinions and discussions about brands online.


The Myth of the Short Attention Span

There is a dangerous and persistent myth around online copywriting that you should keep your copy short. Doing so will cost you sales and leads.


How Much Does a Social Media Campaign Cost?

Over $200,000 a year, according to this recent info graphic, this may make it an unrealistic marketing option for many businesses. Just because it's free it doesn't mean they are without considerable cost. Whether you do it in-house or outsource it, the costs are still going to be significant.


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