Some of you may have discovered that there are different types of "visitors" within Google Analytics - Visitors, Absolutie Unique Visitors and Unique Visitors.

This can be frustrating when you're trying to build a picture of how many real customers are coming to your site and where they came from in terms of your marketing efforts.

I've long argued for my preference for Unique Visitors as a more useful metric. In a previous post I showed how to set up a Custom Report in Google Analytics to show that data for each marketing medium.

If you do set up such a Custom Report, you will probably find the data is at odds with other visitor data within Google Analytics.

Don't worry, As Avinash explains in the video, your Custom Report data for Unique Visitors is the one to trust. You can hear him answer my question at the 16 minute mark and explain the differences between the various visitor types.

The whole thing is worth watching as they cover a lot of great information on how to use Google Analytcs.

Need Content marketing and copywriting that gets results.

We've helped people sell everything from gold to live fish – fluffy slippers to booty boosting underwear.

If you want tangible, bankable results from your copy or content, give us a call - 0411 353 693.

thumb

How to Write Effective About Pages

Almost everybody makes the same basic mistake when writing About pages, bios or social media profiles - It’s Not About You. Learn how to create an About page that gets leads and sales.

thumb

How To Talk About Yourself Successfully

Tips to Successfully Promote Yourself Some practical tips on how to write about yourself without spoiling your pants. This post will show how to avoid “We we” and its confederates Aye aye, Mimi, Hehe and Chi chi as well as the dreaded third person affectation.

thumb

Why Being the Best is Really Bad for Your Business

One of the quickest ways to make your prospective customers throw up and leave is to say you are: “Australia’s leading expert in...” Whether you’re in real estate, marketing, training, or social media: Make the above statement and you lose all credibility with customers.

thumb

NBN Will Bypass the Web

Australia's National Broadband Network is much more than a glorified internet connection, a fact not understood by most people including business.

thumb

The Art of Marketing - Avinash Kaushik

A passionate video from the master of analytics on how to successfully use data to influence marketing decisions. This much more than just data and marketing, but a great piece on how to live a worthwhile life.

thumb

Custom Social Reports for Google Analytics

While Google will soon be introducing Social reports in Google Analytics, there are still a few alternative ways to get your social data using Advanced Segments and Custom Reports.

Results

"Added value beyond my expectations," George McCullough, Snowden Mining, Perth, Western Australia.
"One of the pioneers of e-commerce and internet marketing in Western Australia," Jim Poignand, Vista Energy, Perth, Western Australia.
"I speak to them, I get a result," Wayne MacKenzie Brown, Australian Coral Farms, Karratha and Perth, Western Australia.

Contact us

  • Perth 6000
  • Western Australia
  • 0411 353 693
  • contact@hotly.com.au