Tell the truth, damn it!

Tiger Wood’s lame apology was universally panned for being phoney.

Hey, even us guys could tell he was just blowing smoke up our collective fairways.  Not to mention some of his die hard fans who felt queasy about the whole thing.


So, if nearly everybody could see through this heavily choreographed charade, what does that have to do with increasing your website conversion rate? 


Simple: The same people who saw through Tiger in an instant are the same people coming to your website. And they will see through any of your marketing fluff or copywriting shenanigans just as quickly.


Now Tiger, presumably had the services of the best writers, stage managers, video directors, choreographers, and assorted spin doctors money could buy. None of which made the slightest bit of difference.


So there’s little chance that you will be able to do any better. Your only option is to be straight with your online customers and potential customers.


This concept may be hard for a some online marketers and advertising types to swallow, but it’s the only way your going to make a real connection with your customers.


Respect them, and they will reward you. Present your information and details in a way that gives them the information they want. Don’t try to hide anything, they will find out anyway.


By all means you still need to present your products in the best way possible, use persuasive language to engage the client and use all the best marketing techniques, just leave the snake oil at the back of the shed with all the other toxic waste.

Need Content marketing and copywriting that gets results.

We've helped people sell everything from gold to live fish – fluffy slippers to booty boosting underwear.

If you want tangible, bankable results from your copy or content, give us a call - 0411 353 693.

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It’s the Offer Stupid

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Remarkable Research on What Really Works in Online Marketing

Digital Marketing Optimization Survey presents compelling evidence of what marketers and online businesses need to do in order to succeed. Incredibly, and rather damningly it also reveals that most of them aren’t doing what’s needed and have no plans to do so.

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Why Conversion Rate Optimisation Doesn’t Work

Conversion rate optimisation won’t work for most online businesses; at least not straight away for a very obvious reason: You’ve left it too late.

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Inspirational Marketing Quotes

Some great quotes from famous and infamous marketing and advertising men. These quotes just as easily apply to the world of online marketing and advertising.

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Why Being the Best is Really Bad for Your Business

One of the quickest ways to make your prospective customers throw up and leave is to say you are: “Australia’s leading expert in...” Whether you’re in real estate, marketing, training, or social media: Make the above statement and you lose all credibility with customers.

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Social Media Conversion without a Word of English

This viral YouTube sensation shows how to communicate and engage with an audience without using English. Interestingly it also helps demonstrates some of the issues facing business and marketing today.

Results

"Added value beyond my expectations," George McCullough, Snowden Mining, Perth, Western Australia.
"One of the pioneers of e-commerce and internet marketing in Western Australia," Jim Poignand, Vista Energy, Perth, Western Australia.
"I speak to them, I get a result," Wayne MacKenzie Brown, Australian Coral Farms, Karratha and Perth, Western Australia.

Contact us

  • Perth 6000
  • Western Australia
  • 0411 353 693
  • contact@hotly.com.au