The most annoying thing about both Google Analytics and Google Website Optimizer is that they don't work together "straight out of the box".

Simply pasting the code that the Optimizer gives you will cause several problems in Google Analytics which will basically kill all of your marketing data.

Setting up GA on its own to work properly is a task in itself, but when you add GWO on top of it, there are even more issues to deal with.

Here are the main issues:

1: GWO won't work with GA as it is. You have to customize the GWO code to work with GA.

2: GWO won't work with ecommerce sites unless you customize it further.

3: You'll get more problems if you use any sort of sub-domain.

4: The basic GWO code will destroy (overwrite) your GA tracking data leading to two problems.

a: You''l end up with no visitor tracking for anyone who comes via email, adwords, search, ppc etc visitors. In other words no campaign tracking.

b: GA will start double counting all visits.

All of the above can be solved with a bit of work, but the problems and solutions aren't mentioned when you're setting up your GWO experiments.

You find out the hard way when you look at your analytics data and see that none of your campaigns are working.

Then you have to go trawling thru the forums and blogs to find out how to fix them all.

There's some more to it, but I'll save that for another discussion.

Need Content marketing and copywriting that gets results.

We've helped people sell everything from gold to live fish – fluffy slippers to booty boosting underwear.

If you want tangible, bankable results from your copy or content, give us a call - 0411 353 693.

thumb

How to Write Effective About Pages

Almost everybody makes the same basic mistake when writing About pages, bios or social media profiles - It’s Not About You. Learn how to create an About page that gets leads and sales.

thumb

How To Talk About Yourself Successfully

Tips to Successfully Promote Yourself Some practical tips on how to write about yourself without spoiling your pants. This post will show how to avoid “We we” and its confederates Aye aye, Mimi, Hehe and Chi chi as well as the dreaded third person affectation.

thumb

Why Being the Best is Really Bad for Your Business

One of the quickest ways to make your prospective customers throw up and leave is to say you are: “Australia’s leading expert in...” Whether you’re in real estate, marketing, training, or social media: Make the above statement and you lose all credibility with customers.

thumb

Content is Not King - it is Supreme

The web of the future is going to make content supreme. What’s more, it’s going to make it incredibly valuable in ways that may finally see content creators get real reward and value for their efforts.

thumb

How Much Does a Website Cost – Part 2

There are many unexpected costs involved when creating an online business. Many business owners simply don’t know what they don’t know and the things they don’t know, often come with a huge financial shock attached to them.

thumb

LinkedIn Deletes Your Profile Site Links

LinkedIn deletes members? website and blog links from their contact info profiles without warning.

Results

"Added value beyond my expectations," George McCullough, Snowden Mining, Perth, Western Australia.
"One of the pioneers of e-commerce and internet marketing in Western Australia," Jim Poignand, Vista Energy, Perth, Western Australia.
"I speak to them, I get a result," Wayne MacKenzie Brown, Australian Coral Farms, Karratha and Perth, Western Australia.

Contact us

  • Perth 6000
  • Western Australia
  • 0411 353 693
  • contact@hotly.com.au