Recently I became frustrated at the lack of Unique Visitor data within Google Analytics.

After scouring the Google help forums to no avail, I left a short, terse comment on the Google Analytics TV blog and to my surprise the man himself Avinash Kaushik actually answered my question.

It's at the 27 minute mark "(27:36) Where you can find unique visitor data in Google Analytics."

The reason for my comment was I wanted to find Unique Visitors for each of a client's direct traffic sources.

The answer, as it turned out, was fairly simple: just create a custom report.

Which I did and that will be the subject of my next blog post along with why such a report is improtant to marketers, so stay tuned.

In the mean time watch the video and learn from the master, or just skip to the 27 miute mark indulge me my 15 seconds of fame.

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