Great video discussion from a recent eMetrics summit, where they talk about the evolution of web analytics to where companies are now starting to use it to really measure the return to the bottomline that analytics can make.

Interview with Jeff Gillis and Justin Cutroni from Daniel Waisberg.

Justin Cutroni also makes an interesting point that the analytics market is moving at a two stage, or two speed level.

At the top end are companies that have been using analytics for around 12 years and understand the whole conversion and marketing optimization area.

At the low end are the people who are just getting into analytics, by virtue of Google making it free.  For these people there is a need to make the whole process simpler so that they can learn and understand what analytics can offer

It's about 15 minutes long, so make a cuppa and have a watch.

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