A great infographic to help all business owners get some clarity around the torrent of data spewed out by most analytics solutions.

David McCandless from Information is Beautiful has put forth this rather elegant illustration that shows how to sort out your analytics data mountain.


The key points for me are that at the bottom is just data, which is what countless programs and services spit out for us these days.

In order to turn that data into anything useful we have to put some thought and considered design into it.

Only then can we uncover the knowledge buried within the data and start to develop some wisdom.

Or to put it another way, just automatically installing Google Analytics and looking at the reports once in awhile is not enough.

To get real value out of it, you need to do some brain work.

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