Australians prefer to engage with brands via email far more than any other medium, according to the Digital Down Under report from Exact Target. While social media continues to hog the spotlight, email marketing continues to deliver the results.
A great infographic for you to use when designing your marketing emails. Always design for the end reader, Have call to action, Get to the point, Make an offer, Keep it simple.
Using a Do Not Reply email address breaks the customer communication model and robs many businesses of the chance to really engage with their customers.
Exact Target's 2012 Survey reveals what actually works in online marketing. Email is far and away the best online marketing tool you can use. Nothing else even comes close.
Great example of many of the things you need to do in an email to increase your response rate
Essential email and lead follow-up tips - Remind, Reintroduce and Re-seduce