Anatomy of a Perfect Email

Here's a great infographic for you to use when designing your marketing emails.

While it is aimed more at mobile users, the points are equally as valid for normal email design.

  • Always design for the end reader
  • Have a call to action
  • Get to the point
  • Make an offer
  • Keep it simple

The infographic was created by Litmus

Click image for larger version.

perfect email

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