Custom Social Reports for Google Analytics

While Google will soon be introducing Social reports in Google Analytics, there are still a few alternative ways to get your social data using Advanced Segments and Custom Reports.

The easiest way is to create an Advanced Segment that lists all the various social media sites. Don’t worry I’ve done it for you, so all you have to do is click the link and add it to your Google Analytics profile.

 

Advanced Segment Social Media Report

https://www.google.com/analytics/web/permalink?type=advanced_segment&uid=5VoAhcfVStaFQkEtO-EuOg

However, if you want to create one yourself, here’s how.

Go into the Admin section then select New Segment and then start populating the fields as below.

Google Analytics Social Media Advanced Segment

You can add as many different social media sites as you like. Just follow the format and type the name of the social media site in the field box at the end.

Save it and you’re done.

Then, to view the results just go to Traffic Sources/All Sources then select Advanced Segments from the top menu and tick your newly created Social Media segment.

Google Analytics Social Media Advanced Segment Menu

You’ll then see a report something like below detailing all the traffic from the different social media outlets.

But as I said I’ve done it for you so just click the previous link above and your right to go.

 

Advanced segment results

 

Social Media Custom Report

Another option is to create a Custom report, which gives a slightly different outcome.

Again I’ve created the report for you, so just click the link and save it to your Google Analytics account.

https://www.google.com/analytics/web/permalink?type=custom_report&uid=If2wW08LT0ibWPefeKFJMA

The back end looks like this.

Social Media Custom Report

 

You can play with the Dimensions and Metrics to suit yourself.

To see the results just go to Custom Reporting in the top orange menu bar, and select Social Media The end result will be something like this.

Custom Report Results

 

So that’s two quick ways to see social media data in Google Analytics. Of the two, I prefer the first Advanced Segment as I find it easier to work with.

Any questions just join our Linkedin Google Analytics group, and we’ll be happy to discuss them.

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