The Value of Your Network

It really is all about you

Co founder of Linkedin Reid Hoffman recently made a great short video of why your network is important.

The key points were:

  • Great Career Opportunities
  • Know What’s Going on in your industry
  • Keep Up-to-date on What are the Key Tools to be using
  • What are the Industry Trends
  • What are the skills that you need to invest in
  • What are ways that you can solve particular problems

Hoffman’s perspective is that your network is the key extension of how successful you are as a professional.

And therefore it is essential to keep developing it and yourself in order to succeed.


How to use Linkedin to Develop Your Network

Linkedin is obviously a key tool in managing and developing your network, and it offers several solutions that address the above points.


Linkedin Signal and Linkedin Today

By using Linkedin News, Signal and Groups you can easily keep track of what’s going on in your industry.

Both allow you to curate and filter content specific to your own industry and interests.



By participating in group discussions you can get all sorts of wonderful answers to whatever issue you may be grappling with professionally. People in groups can be very generous with their advice.

From groups you can also discover tools, services and skills that are of use to you that you had no idea were available.

Groups also keep you informed about what’s going on in the industry.


Linkedin Answers

You can also use LinkedIn’s Question and Answer forums for more specific questions, or see what other people are grappling with.


Advanced Tips for Using Linkedin

Here's a short PDF booklet on how to get the most out of Linkedin.


Interesting Facebook Research

Finally, Mark Zuckerberg from Facebook recently published an interesting piece of research that shows that it is often your weakest ties in your network that provide the greatest value.

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