Copywriting Secrets

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A Digital Dependency Intervention

Social media sites and digital media are not doing your business any long term favours. Any addiction to them spells trouble for your business. Google’s recent dropping of Authorship highlights just how cavalier many tech companies are with providing real service to your business.

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Business Owners Don’t Trust Web Developers

Not only don’t they trust them; they think we’re all a bunch of rip off merchants. Ouch! (Oh by the way that includes us online marketers too. Double ouch.) Learn why...

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Old Dog Retailer Learns Spectacular New Online Tricks

Traditional, bricks and mortar high street retailer John Lewis founded in 1864 is succeeding brilliantly online it provides a text book example for what Australian retailers need to learn about doing business.

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How Much Does a Website Cost – Part 2

There are many unexpected costs involved when creating an online business. Many business owners simply don’t know what they don’t know and the things they don’t know, often come with a huge financial shock attached to them.

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How Much Does a Website Cost?

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1 Second Delay Costs $1.68 Billion a Year

Slow site speed kills your online revenue. Latest research shows online retailers are worse than ever at understanding this simple revenue boosting concept. Amazon recently calculated that for every second delay in loading its web pages it loses $1.68 billion a year.

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Australian Businesses Face Substantial Digital Disruption

One third of Australian businesses face substantial disruption from digital technologies in the immediate future according to Deloitte Australia. And all businesses are facing some form of digital disruption.

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Ten Million Australians Will Buy Online in 2012

New research from PwC reveals that nearly 10 million Australians will buy something online in 2012. It estimates that online sales currently make up 6.3% of the retail spend, and tip it to grow to 9% in the next four years.

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Is Online Business in Australia Yet to Take Off?

Online business may be growing dramatically, but it’s still only scratched the surface. More explosive growth is still to come. Mainstream Australian business has been notoriously slow to join the online party, especially retail, yet the growth in online revenue has still been dramatic.

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Marketers Running IT?

The explosion of digital marketing means that the marketing department is taking more and more control of a company's IT spending, implementation and decision making.

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Why Fake Thai Boobs are the Future of Professional Services Marketing

As more and more Australians go overseas for new boobs and teeth, this has serious threats for all local professional service providers such as doctors, lawyers, dentists, architects, accountants and even marketers.

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WA Online Shoppers Leaving Local Retailers Far Behind

Two recent reports show the huge disconnect between what shoppers are doing and where local retailers are at in the online business space, especially in Western Australia. WA Shoppers are Online, But WA Business isn't.

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The Art of Marketing - Avinash Kaushik

A passionate video from the master of analytics on how to successfully use data to influence marketing decisions. This much more than just data and marketing, but a great piece on how to live a worthwhile life.

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Your customers not a geek

Too many websites are designed by geeks for geeks; yet most customers for your online businesses are your wife, girlfriend, boyfriend, hubby, parents and even your gramps.

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Did Your Mother Design Your Website?

Australian women are big shoppers online, especially mums and housewives, so if your website isn? t designed to appeal to them you could be losing out.

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Australian Retailers Floundering Online

New report shows encouraging signs among Australian retailers but highlights just how inexperienced and unprepared most of them are for online shopping. Most retail organisations are learning as they go and at a disadvantage.

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WA Online Shopping Twice the National Average

The latest NAB Online Retail Sales Index reveals that online shopping in Western Australia is growing at 32% a year, twice that of the rest of Australia. WA's share of the national online retail spend pie was 11.4% or $1.26 billion.

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Clothes: The Fastest Growing Ecommerce Market This Year

Online clothes shopping is forecast to grow faster than any other category this year. Such items were once thought immune from the threat of online shopping as offline retailers mistakenly believed customers needed to touch and try the garments on before purchasing.

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Digital Darwinism: Are You a Swinger or Dead Meat?

Business, especially Australian online retail, is going through its own painful process of natural selection right now caused by the booming online economy. They either don't get or are completely unaware of the need to start swinging in the online business jungle.

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Australian Online Retail: Where the Money Is

Australian Baby Boomers and Generation Xers dominate online spending according to recent research. 45-49 year olds are the most active online purchasers followed by the 50-64 years olds. Age is neither a factor nor a barrier when it comes to shopping online. Older Australians prefer to shop online with local retailers.