Most Online Marketers Still Clueless

The Insanity Continues

Most online marketers are still clueless as to where to spend their money, or your money more to the point.

For every $80 spent online to get a prospect to just come to your website, only $1 is spent on actually turning them into a customer once they get there, according to Omniture.

This is madness, and unfortunately it's been going on for over a decade.

According to Omniture in 2008

•  $23 billion was spent on online search and display ads

•  But only $250 million was spent on site optimization

I'm sorry, let's read that again, that's billions vs millions.

A Picture Saves a Billion Dollars

That looks something like this

No wonder online conversion rates are so low (still around 2%). Almost everybody's working on the wrong stuff.

Why would anybody spend billions of dollars to get people to come to their store, and then do nothing about it when they arrived?

I just think that's an insane waste of money.

Increasing your onsite conversion is one of the smartest online marketing strategies you can do. That is, turn more of the browsers you already have on your website into customers, leads, registrations etc.

Compared to online advertising it's relatively cheap, and the results can be staggering.

What's more any increases in performance you get are perpetual, that is you get the benefit every month.

Plus they also work like compound interest, each small increase amplifying all of your marketing efforts until eventually you get an almost unstoppable revenue machine.

Achieve More, Spend Less

I'm not going to go into why people keep spending their money on the wrong things, that's a never ending debate.

All I'll say is that if you just recognize the misguided efforts of most online marketing, you will be nearly 100 times better off than most of your competitors.

You'll have more customers and you will have spent less to get them.

How to optimize your site to do that is what this blog is about and you'll find dozens of practical tips in this blog to get you started.



This just in from Econsultancy. Their research shows the ratio is 92:1. It's getting worse.

Need Content marketing and copywriting that gets results.

We've helped people sell everything from gold to live fish – fluffy slippers to booty boosting underwear.

If you want tangible, bankable results from your copy or content, give us a call - 0411 353 693.


It’s the Offer Stupid

Are you wasting too much time testing minor things and ignoring the one thing that will make the biggest improvement to your conversion rates? The abundance of testing and analytics services available makes it too easy to test everything about our marketing, yet lose sight of the fundamentals.


Remarkable Research on What Really Works in Online Marketing

Digital Marketing Optimization Survey presents compelling evidence of what marketers and online businesses need to do in order to succeed. Incredibly, and rather damningly it also reveals that most of them aren’t doing what’s needed and have no plans to do so.


Why Conversion Rate Optimisation Doesn’t Work

Conversion rate optimisation won’t work for most online businesses; at least not straight away for a very obvious reason: You’ve left it too late.


Online Advertising Doesn't Work - Yet More Evidence

For every 1,000 people who see the ad, only 1 will actually click on it. If you couple that with the appallingly low conversion rates of 2% for most sites, then you need 50,000 people to see the ad just to make one sale.


How Friendly URLS and Custom File Names Affect Conversion Rates

Search engine friendly urls and folder names are often overlooked when building and maintaining a website, yet they are important for many reasons. Apart from some organic search engine benefits they also help with accessibility, usability, social media sharing, marketing and conversion rates.


Who Owns Your Network - You or Your Employer?

While many of us are busy building up our professional online networks to advance our careers and business, how many of us have given a thought to who actually owns our connections?


"Added value beyond my expectations," George McCullough, Snowden Mining, Perth, Western Australia.
"One of the pioneers of e-commerce and internet marketing in Western Australia," Jim Poignand, Vista Energy, Perth, Western Australia.
"I speak to them, I get a result," Wayne MacKenzie Brown, Australian Coral Farms, Karratha and Perth, Western Australia.

Contact us

  • Perth 6000
  • Western Australia
  • 0411 353 693