What ZZ Top Can Teach You About Branding

Is Your Image this cool

Think ZZ Top and immediately you picture a host of images from beards and furry guitars to hot rods and girls, all backed by a growling, irressistable Texas boogie.

Their brand is unique, almost timeless.

But it wasn't always so. ZZ Top always had the sound and the attitude, but the iconic image came much later.

It was the legendary and infamous Ike Turner who told the Reverend Billy F Gibbons that he needed to get his look together.

Ike's idea was velvet stretch hot pants and lace up white knee boots, which is fine when you have Tina Turner and the Ikettes gyrating wildly in front of the band.

Thankfully Billy evolved a more tasteful and elegant outlaw look for his "lil ol band from Texas."

But both Ike and Billy knew that however great their bands' were musically, they needed the final touch of a great image to really make people pay attention.

The same is true for any business. There are plenty of competitors out there all competing for the same customers you are. To get people's attention you have to stand out, as well as provide a great product.

If you do it well enough, your image will become synomous with your product.

So when developing your website or corporate identity, don't be afraid to inject a little style and showmanship into the mix. It's part of what will make you memorable.

Pin It

Need Content marketing and copywriting that gets results.

We've helped people sell everything from gold to live fish – fluffy slippers to booty boosting underwear.

If you want tangible, bankable results from your copy or content, give us a call - 0411 353 693.


It’s the Offer Stupid

Are you wasting too much time testing minor things and ignoring the one thing that will make the biggest improvement to your conversion rates? The abundance of testing and analytics services available makes it too easy to test everything about our marketing, yet lose sight of the fundamentals.


Remarkable Research on What Really Works in Online Marketing

Digital Marketing Optimization Survey presents compelling evidence of what marketers and online businesses need to do in order to succeed. Incredibly, and rather damningly it also reveals that most of them aren’t doing what’s needed and have no plans to do so.


Why Conversion Rate Optimisation Doesn’t Work

Conversion rate optimisation won’t work for most online businesses; at least not straight away for a very obvious reason: You’ve left it too late.


Quality Content, Structured Data and SEO

Google is getting more and more serious about quality content. Recently it quietly introduced a new feature in Webmaster Tools the Structured Data report which has implications for all web content producers and site owners.


Website Copywriting

If your online words don't sell or persuade your potential customer to take action, then they have failed. Get the words that convert and and engage your customers.


Who Owns Your Network - You or Your Employer?

While many of us are busy building up our professional online networks to advance our careers and business, how many of us have given a thought to who actually owns our connections?


"Added value beyond my expectations," George McCullough, Snowden Mining, Perth, Western Australia.
"One of the pioneers of e-commerce and internet marketing in Western Australia," Jim Poignand, Vista Energy, Perth, Western Australia.
"I speak to them, I get a result," Wayne MacKenzie Brown, Australian Coral Farms, Karratha and Perth, Western Australia.

Contact us

  • Perth 6000
  • Western Australia
  • 0411 353 693
  • contact@hotly.com.au