How to Write Better Content - Tips, Tricks and Trade Secrets

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To Market Online You Must Market Offline

Traditional offline marketing is one of the most effective ways of driving qualified customers to your online business. However, it is often totally overlooked by many in the ecommece and online marketing arena.

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The Problem With Viral Videos

Or Viral Anything - Why chasing viral video success is a bad idea.

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Why the Old Spice Guy Campaign Flops

A contrarian view on the success or otherwise of the Old Spice Guy campaign. Does viral equal dollars?

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Kill Your Online Marketing Guru

"If you meet your guru on the road, knock him on the head and kill him." Old eastern spiritual saying. Such old wisdom applies even more to modern online marketing. Snake oil seems to abound, and it's often hard to determine who really knows what they are talking about.

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Marketers See Thru Seth Godin

Not everybody loves Seth. Some experienced marketers share their real opinions.

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Online Video Sucks

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Google Analytics and Google Website Optimizer: Not Quite a Perfect Match

The most annoying thing about both Google Analytics and Google Website Optimizer is that they don't work together "straight out of the box.

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What is a Conversion Rate and Does it Really Matter?

While we should all be just a little obsessive about increasing our conversion rates, the problem is everybody measures them differently. Your Conversion Rate is simply the business results your site achieved (EG: Sales, registrations, names gathered etc) divided by the number of visitors to your site.

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The Myth of the Short Attention Span

There is a dangerous and persistent myth around online copywriting that you should keep your copy short. Doing so will cost you sales and leads.

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Email Still Beats Social Media

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Kiss and Sell - Conversion Rate Optimization - Tip # 4

The simpler you can make your online processes the better. The easier it is for your customers to interact with your site the more money you’ll make.

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Confessions of Conversion Rate Commando

I’ve been thinking that conversion rate is perhaps not the ultimate measure of a site’s performance that I thought it was.

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What Italian Ice Cream Can Teach You About High Conversion

“If at the end of the day, I had an empty tin and a pocketful of change, then I knew it was a good flavour. If the tin was still nearly full and my pockets empty then not so much. That was my market research.”

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Conversion Rate Optimization - Tip # 2

Tiger Wood’s lame apology was universally panned for being phoney. If everybody could see through this choreographed charade, what does that have to do with increasing your website conversion rate?

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Conversion Rate Optimization - Tip # 1

Tip number one is to make your images bigger, your thumbnails, your normal images and even your expanded images. Images of less than 100 pixels square are pretty much ignored according to recent research.

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80% Conversion Rate!! I'd Like To See That

How some large companies are getting an 80 percent website conversion rates

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Conversion Rate Optimisation Tip # 6 – Don’t Use CAPTCHA Codes

These cryptic conundrums can reduce conversion rates by over 3%.If your site is turning over $1 million per year, you could be losing $30,000 a year just by using CAPTCHA codes. Ouch! Just by turning them off you can get an instant 3% revenue boost.

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Conversion Rates - The Missing Improvement Secrets

Conversion rates can be 400% higher or more when running a marketing campaign. This means there is more to website conversion rate improvement than conventional conversion rate practices such as landing page optimisation, and tweaking website design factors.

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Busy People Don't Blog

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How Much Does SEO Cost?