How to Write Better Content - Tips, Tricks and Trade Secrets

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How Friendly URLS and Custom File Names Affect Conversion Rates

Search engine friendly urls and folder names are often overlooked when building and maintaining a website, yet they are important for many reasons. Apart from some organic search engine benefits they also help with accessibility, usability, social media sharing, marketing and conversion rates.

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Testing Traps – How to Get the Most from Your Testing

9 Tips for Better Business Decisions. Too many bad decisions are being made as the result of testing. Online testing tools have made it easy for anyone to test different elements of their websites and marketing campaigns.As a result plenty of bad decisions are being made that are costing businesses lost revenue and leads.

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Black vs White Type

Recently this issue of reverse type reared its head in a presentation I was doing for Perth online business owners. Some were unaware of the concept and its consequences, so here are some more facts, tests and links about it.

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How to Increase Sales Online

An infographic that perfectly highlights the four key areas that all online business owners should be concentrating on to increase sales.

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LinkedIn Deletes Your Profile Site Links

LinkedIn deletes members? website and blog links from their contact info profiles without warning.

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How to Increase Form Completion

If you really want to get more leads, newsletter signups, bookings etc from your online forms, then here's a baker's dozen of tips to increase your results.

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Why Small Text Size Will Lose You Business

The average text size on most websites is costing site owners money because it's too small and hard to read. Text size (font size, type size) is one of the most over looked aspects of increasing results from your online marketing efforts.

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How to Write Accessible Content – Part 2

If you don't have the right content platform, or have it set up correctly, then any accessibility improvements you want to make will be pointless. Get it wrong and you can be in for years of pain.

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How to Write Accessible Content –Part 1

There are three critical reasons any business and its staff need to know how to write for the web: You can be sued if you do it wrong; it will get you more business if you do it right; It helps people find you and share your content

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How to Speed Up Your Site

Speeding up your site is one of the simplest ways to improve your online business and conversion rates.

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1 Second Delay Costs $1.68 Billion a Year

Slow site speed kills your online revenue. Latest research shows online retailers are worse than ever at understanding this simple revenue boosting concept. Amazon recently calculated that for every second delay in loading its web pages it loses $1.68 billion a year.

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Australian Businesses Face Substantial Digital Disruption

One third of Australian businesses face substantial disruption from digital technologies in the immediate future according to Deloitte Australia. And all businesses are facing some form of digital disruption.

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For Business That Still Doesn’t Get the Web

The web is where the people are, it's where things are happening, it's where the growth is, yet most businesses haven't woken up to these facts.

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Have You Seen Rebel Mouse Yet?

If you haven't come across Rebel Mouse yet you are in for a treat. It can take all of your social activity and display it as a highly engaging visual page of your online life.

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Ten Million Australians Will Buy Online in 2012

New research from PwC reveals that nearly 10 million Australians will buy something online in 2012. It estimates that online sales currently make up 6.3% of the retail spend, and tip it to grow to 9% in the next four years.

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Social Media Conversion without a Word of English

This viral YouTube sensation shows how to communicate and engage with an audience without using English. Interestingly it also helps demonstrates some of the issues facing business and marketing today.

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Email: Still the Number 1 Way to Engage with Your Customers

Australians prefer to engage with brands via email far more than any other medium, according to the Digital Down Under report from Exact Target. While social media continues to hog the spotlight, email marketing continues to deliver the results.

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Quality Content, Structured Data and SEO

Google is getting more and more serious about quality content. Recently it quietly introduced a new feature in Webmaster Tools the Structured Data report which has implications for all web content producers and site owners.

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Is Online Business in Australia Yet to Take Off?

Online business may be growing dramatically, but it’s still only scratched the surface. More explosive growth is still to come. Mainstream Australian business has been notoriously slow to join the online party, especially retail, yet the growth in online revenue has still been dramatic.

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Marketers Running IT?

The explosion of digital marketing means that the marketing department is taking more and more control of a company's IT spending, implementation and decision making.