How to Write Better Content - Tips, Tricks and Trade Secrets

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Why Fake Thai Boobs are the Future of Professional Services Marketing

As more and more Australians go overseas for new boobs and teeth, this has serious threats for all local professional service providers such as doctors, lawyers, dentists, architects, accountants and even marketers.

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WA Online Shoppers Leaving Local Retailers Far Behind

Two recent reports show the huge disconnect between what shoppers are doing and where local retailers are at in the online business space, especially in Western Australia. WA Shoppers are Online, But WA Business isn't.

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The Art of Marketing - Avinash Kaushik

A passionate video from the master of analytics on how to successfully use data to influence marketing decisions. This much more than just data and marketing, but a great piece on how to live a worthwhile life.

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New Linkedin Features – the Good, the Bad and the Ugly

Reaction to the new Linkedin layout has been mixed, take an in depth look at what's hot and what's not about the new Linkedin. The new look is not without some clunkiness which hasn't gone unnoticed by many Linkedin users.

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Your customers not a geek

Too many websites are designed by geeks for geeks; yet most customers for your online businesses are your wife, girlfriend, boyfriend, hubby, parents and even your gramps.

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Blink and You’ll Lose a Customer

Users are even less tolerant of slow pages than just a few years ago. In less time than it takes to blink you will lose a potential online customer online. New research from Google, Microsoft and retailing king Walmart show how slow loading sites and pages can cost online retailers dearly.

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Australian Online Retailers’ Misguided Marketing

Australian retailers are focusing on the wrong online marketing strategies, and therefore making life unnecessarily difficult for themselves by ignoring the proven and more effective tactics.

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Social Media Leader Board

Is social media really as complex as a recent infographic made out? Probably, but it can be simplified down to a few important social media channels.

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Anatomy of a Perfect Email

A great infographic for you to use when designing your marketing emails. Always design for the end reader, Have call to action, Get to the point, Make an offer, Keep it simple.

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Are Heat Maps Accurate?

Heat maps, click maps and eye-tracking simulators have been an essential part of conversion rate optimisation for awhile, but how accurate are they? A new service, called claims to be far more accurate than many of the other heat mapping tools.

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Did Your Mother Design Your Website?

Australian women are big shoppers online, especially mums and housewives, so if your website isn? t designed to appeal to them you could be losing out.

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Australian Retailers Floundering Online

New report shows encouraging signs among Australian retailers but highlights just how inexperienced and unprepared most of them are for online shopping. Most retail organisations are learning as they go and at a disadvantage.

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Google Includes Split Testing Inside Analytics

Google announced that it would now be including Split Testing inside of Google Analytics and doing away with Google Website Optimizer by the end of July. The new solution is called Content Experiments and on first glance it seems a good move but a quick inspection reveals some worrying flaws in Google’s move.

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New Qubit Analytics & Tag Management Suite

Qubit is a new service offering tag management, analytics, automation and personalisation in one suite of products.It promises to increase online business results by measuring the entire customer journey.

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Broken Email Communication

Using a Do Not Reply email address breaks the customer communication model and robs many businesses of the chance to really engage with their customers.

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WA Online Shopping Twice the National Average

The latest NAB Online Retail Sales Index reveals that online shopping in Western Australia is growing at 32% a year, twice that of the rest of Australia. WA's share of the national online retail spend pie was 11.4% or $1.26 billion.

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Clothes: The Fastest Growing Ecommerce Market This Year

Online clothes shopping is forecast to grow faster than any other category this year. Such items were once thought immune from the threat of online shopping as offline retailers mistakenly believed customers needed to touch and try the garments on before purchasing.

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Who Owns Your Network - You or Your Employer?

While many of us are busy building up our professional online networks to advance our careers and business, how many of us have given a thought to who actually owns our connections?

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Social Media: The Long Kiss Goodbye

There is no more social media, it is the media, and it's time to kiss the term "social media" goodbye. The term "social media" no longer has any usefulness; in fact it is becoming detrimental to the further development of digital business and marketing.

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Digital Darwinism: Are You a Swinger or Dead Meat?

Business, especially Australian online retail, is going through its own painful process of natural selection right now caused by the booming online economy. They either don't get or are completely unaware of the need to start swinging in the online business jungle.