How to Write Better Content - Tips, Tricks and Trade Secrets

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Google Analytics Site Performance Dashboard

Google Analytics Site Performance Dashboard A custom dashboard to see how fast your site performs

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The Madness of Online Forms

Getting prospective customers to sign up on your website is one of the holy grails of online marketing, yet so many companies design their forms so badly. Simple, silly mistakes that could easily be fixed end up costing businesses millions in lost revenue.

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How People Read Online

People read exactly the same way online as offline. So called web copywriting gurus mistakenly say that writing for the web should be different.

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Powerful Email Copywriting

Great example of many of the things you need to do in an email to increase your response rate

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Great Products = High Conversion Rates

Landing page optimisation may not be all that it seems, very little is written about the part the actual product or service plays in the process. Not surprisingly the type and quality of your product or service has a huge impact on your online conversion rates.

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Finding Your Most Effective Content and Best Referrers

How to See Referring Pages in Google Analytics and How to Interpret it. One of the annoying omissions in Google Analytics is that you can't see the actual page that referred traffic to your site. Seeing the actual page can be useful as you can create more content around that topic.

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Remind, Reintroduce and Re-seduce

Essential email and lead follow-up tips - Remind, Reintroduce and Re-seduce

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Perfect Product and Landing Pages

Perfect Product and Landing Pages. Lessons in style and simplicity from Modcloth Examples of how to get online shop design right from landing pages to product pages.

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What Does it Cost to Run an Online Business?

What Does it really Cost to Run an Online Business? About a million dollars a year. The frightening reality of answering the perennial question of website cost.

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Gerry Harvey Does Online Business a Favour

The continual missteps by Gerry Harvey in the online world are case book examples of what not to do for any Australian business entering the online shopping world. Let's all thank Uncle Gerry for the lessons.

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What Does SEO Cost in Australia?

What Does SEO Cost in Australia? Survey results and Infogrpahic on what SEO costs around the world. In Australia most SEO firms charge between $100 to $300 an hour.

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$10 Billion Aus Retail Market

The $10 Billion Australian Online Retail Market is experiencing phenomenal growth and attracting international retailers. the NAB Online Retail Sales Index - In depth report: January 2010 ? January 2012, online retail accointed for only 4.9% of the total Australian retail spend.

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Inspirational Marketing Quotes

Some great quotes from famous and infamous marketing and advertising men. These quotes just as easily apply to the world of online marketing and advertising.

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Why Every Business Needs a Google+ Page

Google+ is much more than just another social network, and those who compare it to Facebook are completely missing its key benefits, especially for business.G+ is now part of a suite of Google technologies designed to make search an even better experience.

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Liquid Content Marketing

The challenge as businesses and marketers is to create content that people not only want to share, but also participate in creating. This brilliant animation shows how the marketing game has changed.

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Conversion Rates Report 2011 - Nothing's Changed

Conversion Rate Optimisation Report 2011 still stuck around 2% to 3%. The same as they've been for the past decade and more. Why aren't they better? It's not like we don't know what to do.

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Improve Your Shopping Cart Conversions

This cartoon highlights what's wrong with just about every shopping cart and registration process on the web. Underneath the humour, and despite the scatological language, there are lessons for us all to learn here. This will help you reduce your shopping cart abandonment rates and increase your conversion rates. Study it hard.

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Marketing as Theatre

Does your marketing entrance, engage, enrapture and encourage your customers to want more? Find out what really matters in online marketing.

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55% of Shoppers Abandon Poor Performing Sites

55% of shoppers will abandon a sale if the site doesn't work properly.

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Where Your Online Business Comes From

According to Google's benchmarking report, search engines and direct traffic (bookmarks or direct typing of a web address) make up the bulk of most businesses' traffic sources, followed by referrals and other sources.