How to Write Better Content - Tips, Tricks and Trade Secrets

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eGroup Association, Perth Western Australia

eGroup WA Association provides a forum for Perth and Western Australian based online entrepreneurs to confidentially discuss issues particular to their business, and to share advice, solutions and ideas in a supportive, informative and educational manner.

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Slow Sites Will Kill Your Sales

Why slow loading sites will cost you sales and leads. Research that proves customers want fast loading sites and will do more business with sites that load quickly.

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Incredible India's Unique Value Proposition

A unique value can often be implied, and left to the customer's imagination to fill in the rest. And with something like India, the imagination can run rampant. But what is it about this campaign that allows it to ignore the rules and yet still succeed?

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Always Call When The Customer is Hot

Whether it's responding to a customer enquiry for more information or re-marketing to customers after they have failed to complete the shopping process, all benefit from rapid contact response.

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Always Call When The Customer is Hot

Whether it's responding to a customer enquiry for more information or re-marketing to customers after they have failed to complete the shopping process, all benefit from rapid contact response.

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Online Marketing Success in One Easy Step/

Great infographic and PDF from SEOmoz on what it takes to achieve online marketing success. The easy part is downloading these resources.

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Online Marketers Still Clueless

For every $80 spent online to get a prospect to just come to your website, only $1 is spent on actually turning them into a customer once they get there, according to Omniture.

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What Sexy Food Can Teach You About Website Navigation

Sex and food are the two greatest motivators for most people. Any website that combines the two has a good chance of getting high conversion rates.

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Clever Copywriting

This clip with Ronnie Corbet and Harry Enfield is a short master-class in clever copywriting. Obviously it's funny, but it's funny because the writers have done their research. Every line is packed with meaning, both subtle and obvious.

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What Australian Business Must Learn From the Gerry Harvey

We should all thank Gerry Harvey for giving us one of the best case studies on online shopping and social media for a long time. His New Year attack on online shopping was over almost as soon as it began. While there has been a mountain of criticism over Harvey's ill advised campaign, there are lessons from this one act tragedy all Australian businesses to heed.

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Why Google Analytics is Important for Business

A great infographic to help all business owners get some clarity around the torrent of data spewed out by most analytics solutions.

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Online Advertising: Still Impotent, But Size Matters

Online advertising continues to be an appalling ineffective way to get customers to your site, according to research published by Google's Doubleclick division last year.

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What ZZ Top Can Teach You About Branding

Think ZZ Top and immediately you picture a host of images from beards and furry guitars to hot rods and girls, all backed by a growling, irresistible Texas boogie. Their brand is unique, almost timeless. But it wasn't always so. ZZ Top always had the sound and the attitude, but the iconic image came much later.

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Using Analytics to Measure Revenue

The analytics industry is moving at a two stage, or two speed level. At the top are companies that have been using analytics for around 12 years and understand the whole conversion and marketing optimization area.

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Clearing Up the Mystery Over Unique Visitors

Some of you may have discovered that there are different types of "visitors" within Google Analytics - Visitors, Absolutie Unique Visitors and Unique Visitors.

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If Google Analytics is Free, Why Does it Cost So Much?

"Google Analytics is not free. It costs $10k. You pay that amount to a competent consultant to implement it and train your company. And you also have to follow my 10/90 rule and invest $10k times 90 in a competent Analyst."

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Does Online Advertising Work?

Detailed report on the state of online advertising and marketing in 2010. Full of charts, graphs, details and research as well as informed discussion in the problems and opportunities by the industry.

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Conversion Rate Optimisation Tip #5 - Don’t Use Reverse Type

Choose the right type style for maximum online copy writing and marketing success. Why black text on a white background produces better user engagement and customer response.

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Better Marketing with Google Analytics

Using Google Analytic's Custom Reports to get a better marketing picture of your unique customers from all traffic sources and mediums. A simple guide on how to set this up.

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Hear Me on Google Analytics TV

Recently I became frustrated at the lack of Unique Visitor data within Google Analytics. After scouring the Google help forums to no avail, I left a short, terse comment on the Google Analytics TV blog and to my surprise Avinash Kaushik actually answered my question.