How to Write Better Content - Tips, Tricks and Trade Secrets

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How to Promote Your Blog Thru Linkedin

Linkedin offers some fantastic options for promoting your blog to a wider audience. This post tells you some killer tips for making the most of Linkedin.

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SEO is Dead - At Last the Honest Truth

A thought provoking video that uncovers what has been an open secret in the SEO community for some time- SEO is Dead.

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How Much Does a Social Media Campaign Cost?

Over $200,000 a year, according to this recent info graphic, this may make it an unrealistic marketing option for many businesses. Just because it's free it doesn't mean they are without considerable cost. Whether you do it in-house or outsource it, the costs are still going to be significant.

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Australian Online Retail: Where the Money Is

Australian Baby Boomers and Generation Xers dominate online spending according to recent research. 45-49 year olds are the most active online purchasers followed by the 50-64 years olds. Age is neither a factor nor a barrier when it comes to shopping online. Older Australians prefer to shop online with local retailers.

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Australian Retailers Guide to Staying Up to Date with Ecommerce

2012 is already the most frenzied and chaotic time yet for online retailing. Businesses not yet online are at the point where the train has almost left the station. If they run like hell they might just make the last train; if they hesitate it will be gone forever.

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The Value of Your Network

Co founder of Linkedin Reid Hoffman recently made a great short video of why your network is important. Your network is the key extension of how successful you are as a professional, and therefore it is essential to keep developing it and yourself in order to succeed.

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Google Analytics Social Reports Now Available in Australia

The new social reports in Google Analytics announced over a month ago are now finally available to Australian users.

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Don’t Have 500 Linkedin Connections? You’re Not Really Trying

How do you know if you measure up in the professional social media space? If someone hasn't gathered 500 LinkedIn in connections it's fair to say they aren't really trying.

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How Australian Retailers Can Get Online in an Arvo

Much has been written lately about how Australian bricks and mortar retailers and businesses lack the knowledge, skills and resources to go online. In an effort to ease their transition to online business here are over a dozen free or inexpensive solutions to get started.

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Australian Business Just Doesn't Get the Web

Nearly two thirds of Australian businesses don't have a website, and half of those don't intend to get one any time soon. This research carried out by MYOB explains why many Australian retailers are having such a hard time dealing with online shopping and ecommerce.

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Saying Thank You Increases Sales

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How to Turbo Charge Your Linkedin Profile

Optimising your profile is one of the smartest and relatively easiest things you can do on Linkedin. When someone searches for a specialist professional make sure your name is at the top of the Linkedin search results.

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Is 35 Pages Too Long for Product Copy?

How Apple uses very long product copy for great results

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US Mail Dies, Australia Post Thrives

The internet is being both blamed for the failure of the postal service in the US and credited for its booming success in Australia. How can the web be the reason for both failure and success in almost identical institutions?

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The Web Rules Australia

The web is now the dominant medium in Australia according to Nielsen. It has reached saturation point with over 92% with access to the web. The implications of the numbers in the report will be the cause of fundamental change in the Australian media and marketing landscape.

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Email Still Unbeatable for Online Marketing

Exact Target's 2012 Survey reveals what actually works in online marketing. Email is far and away the best online marketing tool you can use. Nothing else even comes close.

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Custom Social Reports for Google Analytics

While Google will soon be introducing Social reports in Google Analytics, there are still a few alternative ways to get your social data using Advanced Segments and Custom Reports.

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How to Write for the Web

Too much about what is written about writing for the web comes down to rigid rules that can often do more harm than good. A better approach is to take a more strategic look at your web writing and go from there.

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How to Connect on Linkedin

How to connect on Linkedin - Make sure you have a complete profile

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Should Your Product Page Be Your Landing Page?

Tailoring your landing pages to match your online marketing campaigns is a golden opportunity to increase campaign conversion rates and reduce marketing costs.