How to Write Better Content - Tips, Tricks and Trade Secrets

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The Seven Habits of Highly In-effective Analytics

Why do they ignore the analytics gold at their fingertips? With apologies to Steven Covey, here are seven observations of why many marketers ignore analytics:

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Is Your Customer Data Secure? - Very Unlikely

Most businesses are making it incredibly easy for organised criminals to steal critical data, according a new report from Verizon Business.

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Email Deliverability - Getting To First Base

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Online Marketers Pay Lip Service to Conversion Rate Optimization

More than 90 percent of all online marketers and businesses are leaving vast amounts of money and business on the table by ignoring conversion rate optimisation.

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101 Tips to Improve Your Conversion Rates

Most online businesses are suffering from"The Death of a Thousand Cuts". With conversion rates till stuck at around 2.0 percent, for the vast majority of online businesses, there is still plenty of work to do. So, in no particular order here are are the first 101 tips to boost your online results:

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How Google Analytics Blog Gets Conversion So Wrong

This is a classic textbook example of where not to put a “call to action”.

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Email Still King of Online Marketing

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Online Advertising - the Last Thing You Should Do

And the Top Five Things To Do First. Ninety nine percent of online advertising doesn’t work. Two more reports highlight the appalling click thru-rates generated by online ads. One from Adtech and another from ABI.

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How Validation Will Increase Your Conversions and Profits

To put it simply - validating your site (making it standards compliant) will increase your conversions, sales and profits. It will also prevent you from getting sued.

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Irresistible Homepage But No Call to Action

A classic example of a great design let down badly by a non existent call to action.

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Content is Not King - it is Supreme

The web of the future is going to make content supreme. What’s more, it’s going to make it incredibly valuable in ways that may finally see content creators get real reward and value for their efforts.

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Never Pay For Web Development Again

10 Free Solutions To Give You a Complete Website. When I first began working in e-commerce I was regularly "quoted" seriously high six figure amounts just to build a website, with another similar amount required for implementation.Today there are so many free solutions and services that it is possible for anyone to build a fully featured website for nothing. And in almost no time.

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How To Generate Incredible Word of Mouth Marketing

When was the last time a business looked after you really, really well?

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How To Get More Customers Online

Some interesting reports have recently been released detailing what techniques and strategies many direct marketers are using to acquire and keep customers.

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Calls To Action - Left or Right?

Which is the best place to put calls to action? How to test them and the total influence of design elements on the buying process.

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Do You Have a 30% Conversion Rate? Why Not?

The Popcorn Factory does. Or at 29.5% it's close enough. Recent figures from Nielsen Net Ratings continue to show that a handful of sites are way ahead of the rest of the ecommerce world in terms of conversion rates.

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Online Advertising Doesn't Work - Yet More Evidence

For every 1,000 people who see the ad, only 1 will actually click on it. If you couple that with the appallingly low conversion rates of 2% for most sites, then you need 50,000 people to see the ad just to make one sale.

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Personas

If you don't design a website for at least these four personality types, then your website will typically only cater to one group. That is, it will miss properly targeting the other 75% of your potential customers.

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Online Advertising Copywriting

Online advertising can be a useful marketing strategy when done correctly. Unfortunately more than 90% of online advertisers are doing it badly. However, when done right it is possible to get click thru rates that are hundreds of times better than what most people are getting.

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Copywriting for Email Marketing

Email marketing is still one of the most effective forms of marketing any company can do. Creating effective email copywriting is essential for any business.