HOTLY

Secrets of Strategic Storytelling

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A little practical science on how to make your story, or any marketing message, 10 times more memorable.

How to Make Your Story 10 Times More Memorable

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Corporate storytelling is an essential skill to differentiate a business, unfortunately there’s little guidance on how to craft a strategic story that works. Learn how to uncover your strategic story.

How to Uncover Your Strategic Story

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Think twice before putting your big face on your homepage or landing pages. It can lose you business if done incorrectly. Find out why...

Dangerous Faces on Your Homepage

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The secrets to bragging about yourself without coming across as a big headed jerk. Practical tips to create powerful recommendations that will win you business.

How to Brag About Yourself and Stay Humble

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Most marketing these days is downright creepy. Skin-crawlingly so. Marketers would be better off learning to dance with their customers.

Marketers Need to Act like Dancers not Stalkers

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There’s a lot of drivel going around the internet that 2,000 word or longer posts rank better on search engines and get shared more on social media. Discover what's really going on...

How to Write a 2,000 Word Post that Actually Gets Read

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From haute couture to warehouse logistics, digital technologies are so enmeshed in everyday life trying to separate the digital economy from the actual economy is a fool’s errand.

There is No Digital Economy, it’s Just the Economy

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Social media sites and digital media are not doing your business any long term favours. An over dependence on them means your business can be held to ransom at any time.

A Digital Dependency Intervention (Again)

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Six secrets to give you the biggest breakthroughs in your business before you waste your money on anything else.

The Six Secrets of Great Results Nobody Tells You

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Seven out of 8 companies are failing at digital transformation. Are they doing it wrong or is there something else going on that most people have missed?

The Myth of Digital Transformation

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If you’re not thinking about disrupting your existing business someone else is. Here are five tips to get you started - now.

Five Digital Transformation Tips [Video+[Infographic]

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Australian businesses are far behind what their customers expect and demand, leaving the door open for more agile start-ups to take their business and customers away from them.

Australian Business Behind in Digital Transformation

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The Pizza show on SBS recently showed a fascinating example of how every business is now a digital business. Company culture is just as important as robots and pizza dough.

If Pizza Can be Disrupted, So Can You

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Digital business has been in Australia for almost three decades now. There are plenty of experienced people around. What's lacking is a willingness to pay for talent and experience.

There Is Not a Shortage of Digital Talent in Australia

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Are you wasting too much time testing minor things and ignoring the one thing that will make the biggest improvement to your results?

How to Make an Offer They Can't Refuse

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