Secrets of Strategic Storytelling

Without a powerful strategic story, your main influencers can make up and spread whatever story they want about your business. But with one you turn from a commodity seller with no pricing power, into a player in control of your own destiny.

The Value of Your Strategic Story is Huge

Almost everybody makes the same basic mistake when writing “About” pages, bios or social media profiles: - It’s Not About You. Read in depth tips on how to write a powerful profile.

How to Write Powerful About Pages

The story you tell is more disruptive than the technology itself. Everybody has access to the same technology, some are just able to create a better story about what they can do with it. All the talk about digital technology making old business and service models obsolete, misses this fundamental truth about disruption.

Stories are Disruptive, Technology Not So Much

Who's the Hero? Who's the Big Bad Wolf? Get it wrong and you lose your customer. Most businesses get it wrong. Learn how to reach a happy ever after ending.

THE Most Important Character in Your Business Story

A little practical science on how to make your story, or any marketing message, 10 times more memorable.

How to Make Your Story 10 Times More Memorable

Corporate storytelling is an essential skill to differentiate a business, unfortunately there’s little guidance on how to craft a strategic story that works. Learn how to uncover your strategic story.

How to Uncover Your Strategic Story

Think twice before putting your big face on your homepage or landing pages. It can lose you business if done incorrectly. Find out why...

Dangerous Faces on Your Homepage

The secrets to bragging about yourself without coming across as a big headed jerk. Practical tips to create powerful recommendations that will win you business.

How to Brag About Yourself and Stay Humble

Most marketing these days is downright creepy. Skin-crawlingly so. Marketers would be better off learning to dance with their customers.

Marketers Need to Act like Dancers not Stalkers

There’s a lot of drivel going around the internet that 2,000 word or longer posts rank better on search engines and get shared more on social media. Discover what's really going on...

How to Write a 2,000 Word Post that Actually Gets Read

From haute couture to warehouse logistics, digital technologies are so enmeshed in everyday life trying to separate the digital economy from the actual economy is a fool’s errand.

There is No Digital Economy, it’s Just the Economy

Social media sites and digital media are not doing your business any long term favours. An over dependence on them means your business can be held to ransom at any time.

A Digital Dependency Intervention (Again)

Six secrets to give you the biggest breakthroughs in your business before you waste your money on anything else.

The Six Secrets of Great Results Nobody Tells You

Seven out of 8 companies are failing at digital transformation. Are they doing it wrong or is there something else going on that most people have missed?

The Myth of Digital Transformation

If you’re not thinking about disrupting your existing business someone else is. Here are five tips to get you started - now.

Five Digital Transformation Tips [Video+[Infographic]

Australian businesses are far behind what their customers expect and demand, leaving the door open for more agile start-ups to take their business and customers away from them.

Australian Business Behind in Digital Transformation

The Pizza show on SBS recently showed a fascinating example of how every business is now a digital business. Company culture is just as important as robots and pizza dough.

If Pizza Can be Disrupted, So Can You

Digital business has been in Australia for almost three decades now. There are plenty of experienced people around. What's lacking is a willingness to pay for talent and experience.

There Is Not a Shortage of Digital Talent in Australia

Are you wasting too much time testing minor things and ignoring the one thing that will make the biggest improvement to your results?

How to Make an Offer They Can't Refuse

Tips to Successfully Promote Yourself Some practical tips on how to write about yourself without spoiling your pants. This post will show how to avoid “We we” and its confederates Aye aye, Mimi, Hehe and Chi chi as well as the dreaded third person affectation.

How To Talk About Yourself Without Peeing on Your Leg

More Secrets...

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