Authentic Personal Branding

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Without a powerful strategic story, your main influencers can make up and spread whatever story they want about your business. But with one you turn from a commodity seller with no pricing power, into a player in control of your own destiny.

The Value of Your Strategic Story is Huge

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Almost everybody makes the same basic mistake when writing “About” pages, bios or social media profiles: - It’s Not About You. Read in depth tips on how to write a powerful profile.

How to Write Powerful About Pages

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Think twice before putting your big face on your homepage or landing pages. It can lose you business if done incorrectly. Find out why...

Dangerous Faces on Your Homepage

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Most marketing these days is downright creepy. Skin-crawlingly so. Marketers would be better off learning to dance with their customers.

Marketers Need to Act like Dancers not Stalkers

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Tips to Successfully Promote Yourself Some practical tips on how to write about yourself without spoiling your pants. This post will show how to avoid “We we” and its confederates Aye aye, Mimi, Hehe and Chi chi as well as the dreaded third person affectation.

How To Talk About Yourself Without Peeing on Your Leg

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One of the quickest ways to make your prospective customers throw up and leave is to say you are: “Australia’s leading expert in...” Whether you’re in real estate, marketing, training, or social media: Make the above statement and you lose all credibility with customers.

Why Being the Best is Really Bad for Your Business

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Using a Do Not Reply email address breaks the customer communication model and robs many businesses of the chance to really engage with their customers.

Never Send a “Do Not Reply Email”

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Essential marketing communication follow-up tips - Remind, Reintroduce and Re-seduce

Remind, Reintroduce and Re-seduce

More Secrets...

Get Strategic Narratives That Win Business

Discover how to set yourself apart from the competition.

Craft and implement your own powerful brand story.

Future proof your business.