If it doesn;t sell, it isn't creativeSome great quotes from famous and infamous marketing and advertising men courtesy of SEOMoz.

My favourite is from the original Mad Man himself, David Ogilvy.

These quotes just as easily apply to the world of online marketing and advertising.

Read and enjoy.

If you don't know where you're going, you'll end up someplace else

Something I stress to all clients when starting an online project, whether it be building a website, starting a marketing or advertising campaign, email, social media etc. You need to know your objectives.

Setting goals is the first step in turning the invisible into the visible

And the second thing I insist on is setting tangible goals.

Knowing is half the battle

'nuff said.

Perseverance, Steve Jobs

Online marketing and business is a long term game. Expecting instant results is naive.

Help people get what they want

Especially true for social media marketing campaigns. You must give before you can recieve.

If it doesn;t sell, it isn't creative

Business mst understand how the online world works. Those who take the time to understand it will prosper.

If it doesn;t sell, it isn't creative

Manage your online reputation and build your authority.

If it doesn;t sell, it isn't creative

Another rule for social media and blogging.

If it doesn;t sell, it isn't creative

See Steve Job's comment above. This applies especially to search engine optimisation (SEO).

If it doesn;t sell, it isn't creative

Social media is public relations.

If it doesn;t sell, it isn't creative

Use the online tools to stay informed.

If it doesn;t sell, it isn't creative

Some marketers still haven't got this.

If it doesn;t sell, it isn't creative

SOME MARKETERS STILL HAVEN'T GOT THIS.

Get as much intelligence as you can

Do your research, manage your networks and connections, communicate constantly.

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