Secrets of Strategic Storytelling

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The average text size on most marketing material is costing business owners money because it's too small and hard to read. Text size (font size, type size) is one of the most over looked aspects of increasing results from your marketing efforts.

Why Small Text Size Will Lose You Business

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One of the quickest ways to make your prospective customers throw up and leave is to say you are: “Australia’s leading expert in...” Whether you’re in real estate, marketing, training, or social media: Make the above statement and you lose all credibility with customers.

Why Being the Best is Really Bad for Your Business

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Titles, headlines and headings cause more confusion for online writers than anything else. Get them right, and you'll get more traffic, engagement and conversions; get them wrong and you get nothing.

Titles Can Kill or Convert – What are Yours Doing?

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Using a Do Not Reply email address breaks the customer communication model and robs many businesses of the chance to really engage with their customers.

Never Send a “Do Not Reply Email”

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A thought provoking video that uncovers what has been an open secret in the SEO community for some time- SEO is Dead.

SEO is Dead - At Last the Honest Truth

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Saying thank you to your customers can earn you tens of thousands maybe even hundreds of thousands of dollars in extra revenue every month.

Saying Thank You Increases Sales

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How Apple uses very long product stories for great results.

Is 35 Pages Too Long for a Product Story?

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Too much about what is written about writing for the web comes down to rigid rules that can often do more harm than good. A better approach is to take a more strategic look at your web writing and go from there.

How to Write for Digital

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Tailoring your landing pages to match your online marketing campaigns is a golden opportunity to increase campaign conversion rates and reduce marketing costs.

Should Your Product Page Be Your Landing Page?

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People read exactly the same way online as offline. So called web copywriting gurus mistakenly say that writing for the web should be different.

People Read on the Web the Same as They Do Offline

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Marketing optimisation may not be all that it seems, very little is written about the part the actual product or service plays in the process. Not surprisingly the type and quality of your product or service has a huge impact on your sales conversion rates.

Great Products = High Conversion Rates

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Essential marketing communication follow-up tips - Remind, Reintroduce and Re-seduce

Remind, Reintroduce and Re-seduce

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Some great quotes from famous and infamous marketing and advertising men. These quotes just as easily apply to the world of online marketing and advertising.

Inspirational Marketing Quotes

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Whether it's responding to a customer enquiry for more information or re-marketing to customers after they have failed to complete the shopping process, all benefit from rapid contact response.

Always Call When The Customer is Hot

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This clip with Ronnie Corbet and Harry Enfield is a short master-class in clever copywriting. Obviously it's funny, but it's funny because the writers have done their research. Every line is packed with meaning, both subtle and obvious.

Learn From Master Storytellers

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The simpler you can make your marketing processes the better. The easier it is for your customers to interact with you the more money you'll make

Kiss and Sell - Marketing Optimization

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“If at the end of the day, I had an empty tin and a pocketful of change, then I knew it was a good flavour. If the tin was still nearly full and my pockets empty then not so much. That was my market research.”

What Italian Ice Cream Can Teach You About Success

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These cryptic conundrums can reduce conversion rates by over 3%.If your site is turning over $1 million per year, you could be losing $30,000 a year just by using CAPTCHA codes. Ouch! Just by turning them off you can get an instant 3% revenue boost.

Don’t Use CAPTCHA Codes

More Secrets...

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